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Malayalam web series to dominate OTT platforms

OTT platforms are getting ready to shell out crores of rupees for creating more web series in Malayalam language. The platforms firmly believe that such a move will help in increasing their viewership. They are expecting to cash in on the global acceptance for Malayalam content. Several Malayalam web series are in the pipeline, the total estimated budget of these projects are pegged at over Rs 100 crores. Prominent directors and actors are involved in such projects which are touted to be game changers in the entertainment industry.

The prominent OTT platforms into the business include Disney Hotstar, Netfliz, Amazon Prime and Sony Liv. Disney Hotstar has already released two of their Malayalam web series. Two more productions of the particular platform will be out soon. Five other web series of Disney Hotstar are currently under various stages of production. Interestingly, frontline actors are part of all these productions.

Sony Liv has finished production of its maiden Malayalam web series. Shooting for two more of its Malayalam series will commence soon. Meanwhile, Netflix is known to have finished the first round of discussions regarding its maiden Malayalam web series with a famous director in Kerala. Similarly, Amazon Prime has also launched its maiden Malayalam venture in this category.

OTT platforms have taken the route after witnessing the craze for web series in other Indian languages, and due to its rising popularity among Malayali NRI audience. The research analysts opine that the move would help the OTT platforms increase their subscribers considerably. It should be noted that two Malayalam web series released by Disney Hotstar have already been declared successful ventures. Mathrubhumi English

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