Legends and FSU in major 10-year multimedia partnership

Legends, the global premium experiences brand, has today unveiled a decade-long multimedia rights deal with the athletics department at Florida State University (FSU).

The tie-up aims to enhance and maximize the university’s commercial platforms and rights portfolio.

The deal adds to an existing relationship between the two parties, through which Legends manages hospitality offerings at the FSU Doak Campbell Stadium.

The multimedia rights element will cover broadcasting, sponsorship, and licensing opportunities, and to handle these, a vehicle called Florida State Global Partnerships has been launched.

Legends, in terms of similar tie-ups across North American collegiate sport, also has multimedia rights deals with the University of Miami, the University of Notre Dame, and Georgia Tech. Sportcal