ZEE5, a multi-lingual digital entertainment platform, announced a strategic partnership with Apigate, which is a new-breed Application Programming Interface (API) platform, to deliver the largest bouquet of content across languages and genres to audiences globally, said a company statement. The collaboration brings the plethora of ZEE5’s exciting content, including top TV Shows like Kumkum Bhagya, Jodhaa Akbar and Sembaruthi, blockbusters like Kedarnath, Veere Di Wedding and Mersal, and Originals like Abhay (Kunal Kemmu), Final Call (Arjun Rampal), Rangbaaz (Saqib Saleem) and Sharate Aaj (Parambrata Chattopadhyay) to audiences in 11 countries globally, said the statement, adding that it will leverage on Apigate’s next-generation API ecosystem to create innovative value propositions for customers.
Through this partnership, ZEE5 will leverage not only Direct Carrier Billing which offers consumers a secure and convenient payment solution but will also go beyond that to offer bundling, wallets and application to person messaging for all subscribers, the statement added.
Amit Goenka, CEO, ZEE International and Z5 Global, said, “As content creators, we’re creating rich and engaging content across multiple languages for our viewers across the globe. We have an ambitious growth agenda to expand ZEE5’s reach to a wider audience segment across global markets, and we’re very happy to announce our partnership with Apigate which will enable us to do that.”
On this partnership, Archana Anand, Chief Business Officer- ZEE5 Global, said “We’ve set out to establish ZEE5 as the clear go-to market destination for language content for South Asians and beyond, in the shortest possible time. We’re thrilled to partner with Apigate for this, given their ability to remove the complexities of multiple contracts which enables us to scale quickly. We look forward to jointly taking our fabulous bouquet of content to markets around the globe.”
Zoran Vasiljev, Chief Executive Officer, Apigate said, “We are excited to partner with a well-known brand like ZEE5 as this is a testament to the relevance of Apigate’s platform in empowering digital transformation for businesses.”
Raja Mansukhani, Senior Vice President APAC, Apigate added, “Having built a world-class ecosystem of Mobile Network Operators, we are able to give ZEE5 access to customers all around the world by enabling expansion through one connection.”
A part of Zee Entertainment Enterprises Limited (ZEEL) – a global Media and Entertainment powerhouse, ZEE5 offers 100,000 hours of Indian Movies, TV Shows, News, Music, Videos and exclusive Originals, across 12 languages including Hindi, English, Bengali, Punjabi, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri and Gujarati. It also offers 60+ popular Live TV channels, including ZEE’s best loved channels.―Zee Business