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LaLiga launches FAST channel with the The Channel Store

We´re seeing a trend of new FAST sports channels coming to market with high-quality content including top-level sports competitions and events. Among them is the launch of LALIGA+, LaLiga’s free sports channel, which is being distributed on major Spanish FAST platforms by The Channel Store.

LALIGA+ focuses on bringing multiple and varied sports competitions to the Spanish audience, including broadcasts of international soccer events such as Copa Libertadores, the most prestigious tournament in South America; CONCACAF Gold Cup, the leading soccer championship in North America, Central America and the Caribbean; and the Asian AFC Champions League. The new channel will also feature matches from other important national championships such as the Brazilian Barsileirao, Peru’s Liga 1, the Austrian Bundesliga and Taça, the Portuguese Cup.

However, LALIGA+ is not only about soccer. The channel includes other sports and competitions such as the ASOBAL league, the top handball competition in Spain; LEB Oro league, with the best of Spanish basketball; beach and court volleyball competitions such as the European Volleyball Championship or the Volleyball Champions League; Sail GP championship, the most extreme sailing event; or the Spanish Petanque Championship, which features the best players in the country.

The Channel Store, a leading European company in the creation, distribution and monetization of FAST channels, in collaboration with LaLiga, is in charge of the distribution and monetization of this channel on the major Spanish FAST channel platforms: Tivify, Samsung TV Plus, LG Channels, Xiaomi, among others.

The Channel Store, thanks to framework distribution agreements with the main platforms, offers a simple, agile and cost-effective way for any content generator to launch their own FAST and AVOD channel, which combined with the monetization possibilities of their in-house TCS Ad Network make for a complete and worry free end-to-end solution.

The joint project between LaLiga and The Channel Store is just the start of a collaboration that will extend over time with new projects and content channels, as well as innovative distribution and monetization formats. Digital TV News

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