Content produced by ITV News will feature on the broadcaster’s new on-demand streaming service ITVX, the boss of ITN has said.
The ITVX platform will replace the ITV Hub brand in November as the broadcaster increases its efforts to compete with streaming giants such as Netflix and Amazon in the digital age.
ITN’s chief executive Rachel Corp discussed the future of the production company, which makes news programmes for ITV, Channel 4 and Channel 5, while delivering the keynote speech at the Press Gazette’s Future Of Media Conference on Wednesday.
Ms Corp spoke about the need to “level up the relationship” between online platforms including social media and publishers of content, suggesting an Australian-style bargaining code could be effective.
She said: “In the meantime, we are hugely encouraged by what will be an industry-first with ITV’s investment in PSB (public service broadcasting) news via its ITVX streaming service.
“This new platform will see content made by the ITV News team feature prominently – bespoke up-to-date video on demand, as opposed to rolling news, so that viewers won’t need to jump around multiple platforms and will be able to access their trusted news presented by our familiar on-air team, all on one place, whatever time they want it.”
Ms Corp added that US streaming networks like Peacock have already shown this to be a “valued add-on to their drama, comedy and documentary output”.
ITVX will be an advertiser-funded, free-to-watch streaming service, which will have the option of a subscription tier for ad-free viewing. Standard UK