The direct-to-home industry has countered subscriber churn by attracting new users, driven by the Indian Premier League cricket tournament, which started on March 31. The DTH business saw strong net additions in April and May, according to Gopal Vittal, managing director and chief executive of Bharti Airtel. The industry has managed to arrest the decline in subscriber base in the past two months, primarily due to the cricket tournament, another CEO of a DTH firm said.
Why it’s important: The direct-to-home space in India is seeing tough competition from streaming platform as broadband and 5G data penetration deepens in middle-class homes. Most companies are offering sual services to retain subscribers. Moneycontrol