IPL Continues To Rule Indian Television Across All Genres
It is Star Sports 1 Hindi yet again. The Indian Premier League live broadcast continues to drive Star Sports 1 Hindi as the most watched television channel across all genres. GEC, movies, magic, regional content all come next.
On the sheer strength of the Indian Premier League (IPL) 2019 live broadcast, Star Sports 1 Hindi for the second successive week has pushed Dangal to the No. 2 position on the
Broadcast Audience Research Council (BARC) ratings for Week 16 (April 13-19).
On the most watched sports genre shows list, for the third consecutive week a match involving Mumbai Indians as attracted the most number of eyeballs. Mumbai Indians versus Royal Challengers match on Monday last, April 15, has registered the maximum impressions among the sports genre programmes on Indian television.
All the top five positions on the BARC table for the most watched sports programmes are swept by the IPL live broadcast on Star Sports 1 Hindi. With the games going to the wire, IPL has also dented into the GEC and movie channels ratings.
Though IPL continues to dominate the Indian television ratings, the impressions have marginally declined from 1,11,14,16,000 to 1,04,66,42,000 for Star Sports 1 Hindi – the most watched Indian television channel for the second successive week.
Star Sports 2, broadcasting live IPL games with English programming, has gained marginally to hold onto its second positon. With Star Sports 1 Hindi HD returning to the No. 5 position at the cost of Sony Ten 1, Sports Top 5 channel table is yet again swept by Star Sports channels.
The IPL has now reached a stage where the top international stars will be returning home for the ICC World Cup duties. The league will then been reduced to the star power of Indian icons, most of the home grown talent and the overseas players who have failed to make the World Cup grade with their national teams. It will be interesting to see how the IPL performs on television ratings charts when the big international stars will be out.―Inside Sports
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