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India’s top multiplex chains bank on festive season to bring cheer back

A slate of flop Bollywood motion pictures have hit India’s top cinemas laborious, leaving the business to bank closely on the present festive quarter to revive its fortunes

Inox and PVR, the top multiplex operators within the nation who reported outcomes this week, each blamed a scarcity of fine content material for lackluster second-quarter efficiency, and stated they’re betting on the third quarter to put them back on a development observe.

“Q3 is crucial (for the companies),” stated Karan Taurani, an analyst at Elara Capital.

Audiences have historically flocked to theatres throughout India’s busy competition season, which culminates within the Hindu competition of lights, Diwali, which shall be celebrated on Monday.

Producers save the most important movies of the 12 months for a Diwali launch, and the business expects them to do effectively throughout this era, nevertheless it might not be fairly as festive this 12 months.

“Even the Q3 releases, which occur to happen throughout the festive season, are considerably muted and underwhelming within the response they’re getting,” movie producer and commerce analyst Girish Johar stated.

Occupancy charges at Inox had been at 17% for the quarter, with PVR at 24%, analysts at home brokerage and analysis agency Nirmal Bang stated, blaming the lackluster attendance on “poor consumer connect with the content released in the second quarter.”

In the primary quarter, Inox reported a 29% occupancy charge, whereas PVR stated its charge was 33.6% in the identical interval.

The two chains are set to merge in an all-stock deal and turn out to be the nation’s largest exhibition firm with 1,546 screens throughout 109 cities.

“We all know that occupancy is related to the content which we are showing. And we have some major challenges with the content in Q2,” Inox Chief Executive Alok Tandon stated in an earnings name on Wednesday.

In addition, the rise of streaming companies like Netflix and Amazon Prime throughout the COVID pandemic has mixed with rising Bollywood fatigue amongst youthful generations who view lots of its motion pictures as outdated and retro.

“Ram Setu” (The Bridge of Lord Ram) and “Thank God” are the 2 most important Bollywood releases scheduled for subsequent week, each starring actors who’ve confirmed to be successful on the field workplace prior to now. Reuters

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