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India’s Sangli Media deploys Synamedia’s video network solutions

Sangli Media Communication, the largest independent cable company (MSO) in Sangli Maharastra, India, has deployed Synamedia’s video network solutions as it adds services and grows its business, announced Synamedia this week.

Synamedia’s technology is allowing Sangli Media to increase the number of channels it delivers to local cable operators while reducing bandwidth. It also improves video quality resulting in an enhanced viewing experience to 1.4 million subscribers.

Using Synamedia’s Converged Headend solution, Sangli Media has added over 100 new HD channels and upgraded 475 existing channels, boosting its competitive advantage without increasing costs, thanks to the improved efficiency provided by Synamedia VIVID compression. As Sangli Media looks to expand to audiences beyond western Maharastra, its ability to now easily and quickly launch new services with minimal investment ensures Sangli Media’s service is an attractive platform for broadcasters to deliver their channels while providing more value to subscribers.

Going live with Converged Headend, powered by the Virtual Digital Content Manager (vDCM) featuring industry-leadingcompressionand statistical multiplexing, Sangli Media has been able to improve video quality and add channels without having to invest in upgrades to the connectivity between local cable operators and the last mile. This reduces operational complexity, capital investment and minimizes risk. Importantly, it also accelerates the time to market for new channels and services.

One important factor influencing Sangli Media’s decision was Synamedia’s flexible licensing model which allows Sangli Media to upgrade to more efficient codecs when they become available, and to support the launch of new OTT services. Other features that made Synamedia’s offering compelling include the ability to offer scroll on-screen display messaging – a regulatoryrequirement for character support for all local Indian languages – as well as automatic loudness control and high-capacity multiplex scrambling.

Synamedia VDCM includes encoding, transcoding, statistical multiplexing, scrambling, DRM, packaging and advertising capabilities in a single solution. A microservices based architecture, it offers the flexibility of deployment using private, public or hybrid cloud. Sangli Media is also using Synamedia Video Services Manager (VSM) to provision and manage on-premise DCM instances. The Fast Mode

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