The OTT industry is currently the hottest and fastest-growing sector in India, with plenty of untapped market potential.
With the exception of major players like HBO Max, almost every international player has entered the Indian market, striving to expand their presence.
The report also highlights that there are 100 million paid OTT subscriptions in India among 36 million users, indicating that the average paid user subscribes to 3 different paid OTT services.
OTT enthusiasts are expressing their frustration regarding the increasing number of streaming platforms, which is forcing them to subscribe to multiple paid services. M9.news