The Ministry of Information and Broadcasting has issued an advisory to all private satellite TV channels, asking them to strictly comply with their respective undertakings of carrying news or non-news content. In accordance with the 2011 policy guidelines for uplinking of television channels from India, the ministry gives permission for uplinking under two categories – non-news and current affairs, and news and current affairs.
The non-news and current affairs channel means a channel that does not have any element of news and current affairs in its program content. A news and current affairs TV channel means a channel, which has elements of news and current affairs in its program content. News channels are mandated to carry news and current affairs content, while non-news and current affairs channels are not mandated to carry any news and current affairs content. At the time of applying for a non-news TV channel, the applicant company gives an undertaking that the proposed channel is purely an entertainment channel and does not have any news or current affairs based program.