Grass Valley underlines its leadership in driving innovation through collaboration with the launch of GVX, a council of customers selected from the media industry’s most influential technologists and business leaders. This group of key leaders will work closely with Grass Valley executives to move media technology innovation forward in a mutually beneficial fashion, providing the industry with solutions that are perfectly matched with the increasing demands placed on content producers and distributors.
The GVX Customer Council launches with many key influencers on board, including Dave Mazza from NBC Sports, Del Parks from Sinclair Broadcast Group, Helen Clifton from ABC Australia, Mauricio Felix from Globo, Ruba Ibrahim from Al Arabiya Network, Scott Rothenburg from NEP, and Gordon Castle from Discovery.
“Grass Valley’s business and ethos relies on the relationships we’ve built over the past 60 years with the world’s leading broadcasters, content producers, rights holders and distributors,” said Tim Shoulders, Grass Valley’s president. “These relationships are critical to fully understanding the needs of the market, so we can develop the technology that our customers need in order to thrive. Formalizing the interaction between our development teams and our customers through GVX is the perfect way for us to ensure we continue to drive advancements in technology and smart working models that will empower customers to build successful businesses for today and tomorrow.”