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Gangwon 2024 Youth Olympic Games set for unprecedented live coverage

In addition to the thrilling sporting action, the Youth Olympic Games (YOG) are a playground for innovation and experimentation in the broadcasting and digital domains. At the Winter Youth Olympic Games Gangwon 2024, innovative broadcast and digital technologies and concepts are helping to bring all the magic of the youth-led event to more people, in more places, in more ways, and are being tested for the Olympic Games Paris 2024.

Some 170 hours of live coverage has been planned for Gangwon 2024 – an increase from Lausanne 2020 – as well as highlights of every event and sport. With 22 Media rights holders (MRHs) covering 199 different territories, the expectation is to have 3,200 hours of the YOG on air.

This is complemented by extensive and varied coverage in 11 languages on, which has established itself as one of the strongest sports platforms globally, reaching 115 million people in 2023.

Sixteen per cent of the medals won at Beijing 2022 were won by athletes who competed before at the Winter Youth Olympic Games. This is the making of future Olympians, so it is essential to us that we not only show the world the competition but also tell the young athletes’ stories and give them a platform through wider content, such as interviews and behind-the-scenes on Olympics digital and social platforms. Olympics

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