Formula 1® has announced a multi-year deal with Chinese digital multimedia company Tencent to stream Formula 1 across its platforms through the 2024 season.
The agreement grants rights to Tencent to stream all practice and qualifying sessions, F1 Sprint events and Grands Prix across its digital platforms Tencent Sports, Tencent Video, Tencent News, OTT and QQ.
The deal marks the return of Formula 1 to Tencent and accompanies existing broadcast arrangement’s currently in place in market.
Ian Holmes, Director of Media Rights and Content Creation at Formula 1 said:
“Tencent’s extensive digital portfolio is complementary to our existing broadcast offering in the market, providing us with an excellent platform to connect with our passionate and growing fan base in China. With the 2023 season officially underway, we look forward to working closely with Tencent to bring the drama and excitement of F1 to our fans in China.”
Jeff Han, Vice President of Tencent Video said:
“We are excited to bring Formula 1 to racing fans in China. Tencent will use its vast resources in distribution, production, broadcasting, intensive operation, and social engagement to share inspiring and compelling stories of the 2023 season to a broader audience.” BCS Bureau