Former WBD Europe boss Priya Dogra lands at Sky

Former Warner Bros. Discovery (WBD) Europe boss Priya Dogra is heading to Sky in a newly-created role.

Dogra will become the Comcast-owned pay TV network’s Chief Advertising & New Revenue Officer next month, responsible for leading and growing Sky’s advertising sales division, while focusing on developing and enhancing non-subscription revenue streams for the outfit. She will work closely with Brett Aumuller, Managing Director of Sky Media, who will report to her.

The move comes hot on the heels of the unveiling of sports streamer Sky Sports+, which will launch this August. Deadline