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FIFA invites bids to broadcast next Women’s World Cup as viewership ‘booms’

FIFA has announced the launch of an invitation to tender (ITT) in France for the sale of media rights to the FIFA Women’s World Cup 2023.

Next year’s edition of the FIFA Women’s World Cup will be co-hosted by Australia and New Zealand and will take place in nine Host Cities and ten stadiums across the two countries from 20 July to 20 August.

Furthermore, the governing body reported that since its inception in 1991, the FIFA Women’s World Cup has ‘grown exponentially’ to become the most-watched single-sport event for women globally.

A statement from FIFA read: The tender process will allow FIFA to select the French media companies and organisations that are best placed to achieve FIFA’s overall objectives to deliver high-quality, comprehensive coverage of the FIFA Women’s World Cup 2023.

“To also provide financial investment to help support and accelerate the growth and development of women’s football.”

The most recent edition – the FIFA Women’s World Cup France 2019 – attracted an audience of over 1.1 billion and a record number of domestic viewing figures in many territories, including the host market of France, where, on average, over ten million viewers tuned in for French national-team matches.

Following the success of the 2019 event, the FIFA Women’s World Cup 2023 will be the first edition of the tournament to feature 32 teams (previously 24) after FIFA’s decision to expand the tournament to accelerate the growth and development of the women’s game. Insider Sport

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