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FCC fines broadcasters more than $3.3M for KidVid violations

The FCC has issued a $3,374,000 fine to 21 broadcast television licensees after finding that they “willfully and repeatedly” violated rules limiting advertisements during children’s programming.

The violations occurred between November 10 and December 16, 2018, when an ad for “Hot Wheels Super Garage” was inadvertently aired 11 times over the course of eight 30-minute episodes of “Team Hot Wheels”. This was in violation of the Children’s Television Act of 1990, which, inter alia, states that a program involving a product, in which advertisements for that product are broadcast, shall be treated as a program-length commercial. Will go

The commission said the violation came to light when the stations admitted to breaking the rules while filing their license renewal applications in 2020.

The commission said, “Several broadcasters answered “no” to the question in their applications for children’s programming commercial limits, indicating that during the previous license period, the stations concerned had been able to fully comply with commercial limits on children’s television programming. failed in

Sinclair Broadcast Group is bearing the brunt of the fine, costing $2,652,000 for each of its 82 stations. SBG was the provider of Hot Wheels programming with related “Super Ultimate Garage” commercials. Several Nexstar stations and several smaller station groups were also fined. Premiere News

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