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Fabric acquires Internet Video Archive

Media and entertainment catalogue management firm Fabric has acquired Internet Video Archive (IVA), a B2B entertainment data company that provides movie, TV, and game promotional content to the industry. The acquisition will enable Fabric, whose clients include Warner Bros. Discovery, Paramount Global, HBO, MGM, and FOX, to create a next-generation media and entertainment data ecosystem, by instantly matching titles to IVA’s library, and enabling the sharing of data across Fabric customers.

Terms of the deal were not disclosed.

IVA’s database has one of the most complete inventories of entertainment trailers, as well as a substantial baseline catalogue of film and television metadata, and is built upon a set of easy to implement APIs, Fabric said.

IVA also provides insights on titles that are trending daily, up-to-the minute rankings, future releases, and links to where to view or purchase content.

“Integrating IVA’s services natively into the Fabric platform will help standardise our clients’ title catalogues more easily, provide insights about their marketing, and verify their licensing across streaming platforms,” said Fabric CEO Rob Delf. “At the end of the day, this acquisition is about listening to the needs of our customers and coming up with ways to deliver more value through our tools and services.

“This acquisition will only accelerate Fabric’s ability to manage customer title catalogues efficiently and cost-effectively in one place and enable the sharing of that information with better control and accuracy.”

Rhodes Mason, president of IVA, added: “With mutual clients calling for IVA to integrate with Fabric, it was clear that our two services were highly complementary. Fabric’s ability to connect supply chain systems as well as manage and enrich titles is a natural fit for IVA. The combination can enable both enrichment and data matching, as well the potential to update tens of millions of consumers across IVA’s content discovery platforms in an instant.

“This benefits IVA’s clients with real-time data at the point of creation and gives Fabric’s customers greater control of data provenance. The combination of the two companies will enable customers to efficiently capitalise on all the new and innovative entertainment products that exist today and into the future.”

Since its inception in 2018, Fabric now securely manages more than 20 million titles for its customers, enriching catalogues with thousands of attributes that help to better connect content with audiences around the world. In addition, Fabric’s native enrichment and supply chain automation processes provide its customers combined savings more than $10 million annually compared to tasks that have historically been managed manually. Mesa Online

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