Euronews has added more than 25 million homes in the last few weeks alone across Africa, Asia, Europe and North America.
According to the group, it has extended its distribution through existing operators to their entire subscribers’ base on three major platforms in Canada, one in the US, four in Scandinavia, one in Romania, three in Africa, one in Georgia and another in Ukraine. This extended offer represents an incremental 22.5 million homes who are now able to access Euronews.
In addition, the group reached several distribution deals with new partners since the beginning of the year launching Euronews, adding 2.5 million homes, through agreements with Telekom Romania and Vodafone in Romania, PSI in Thailand, Elektrons in Latvia, Click TV in Mexico and Nenda in Scandinavia. Africanews is also reaching new audiences through launching with operators such as DSTV, ZAP and Moobifun.
Commenting on the expansion, Maxime Carboni, director of worldwide distribution at Euronews, said: “In the last few months, the Euronews group has put in place a new content strategy allowing us to diversify the way we address our partners and their consumers. The diverse array of languages available on our channels has also allowed us to target new markets and audiences. Coupled with the rising interest in recognised impartial and trusted news brands, Euronews and Africanews have both experienced significant growth since the beginning of 2020.”
—Broadband TV News