In the latest of a series of global reach expansion deals struck by the leading South Asian OTT player, Eros Now has entered a partnership with netgem.tv.
The new deal with the growing telco-based smart TV service will see Eros Now will be further spreading its presence in countries such as France, Ireland, Australia, Switzerland, Gibraltar and many more, where netgem.tv is available. Eros Now is the only South Asian OTT platform available on netgem.tv and will be targeted at its diaspora audience.
Commenting on the partnership, Rishika Lulla Singh, CEO of Eros Now parent company Eros Digital said: “Eros Now and netgem.tv share a similar focus and aim at providing user friendly experience to consumers. Hence, it is a win-win partnership with netgem.tv as through this partnership Eros Now looks at expanding its global presence and further enhance consumer experience. Our aim remains to deliver quality content and user delight to our global audience and this partnership strengthens our core promise.”
Added netgem.tv MD Sylvain Thevenot: “This partnership is great news for netgem.tv and Eros Now. Both brands share a common goal of providing the best content with a flawless consumer experience. At netgem.tv, we are excited to be taking our transformative proposition of personalised, on-demand and online entertainment to a wider audience. With the fantastic Eros Now content, associated with our experience that can be enjoyed anywhere, any time, we are confident that this is another step ahead to offer the most comprehensive TV proposition in the UK and other markets.”
Eros Now currently holds 128 million registered users and with similar partnerships, aims at growing their user base on a global scale. The announcement with netgem.tv comes just days after it struck a similar deal with Virgin Media.―Sat Supreme