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EBU, Eurosport report Tour de France ratings uplift across key markets

The European Broadcasting Union and Warner Bros. Discovery have reported improved viewing figures for this year’s Tour de France, which concluded at the weekend.

The EBU said the event, which was won by Denmark’s Jonas Vingegaard, attracted 400 million hours of aggregate viewership across its member broadcasters – the highest since the 2015 edition. SportBusiness

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