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Disney Star to broadcast 12 IPL 2023 matches on it’s free-to-air channel Star Utsav Movies
Disney Star has announced that it will broadcast 12 IPL 2023 matches for free on its service, Star Utsav Movies.
This is the first time that Disney Star will be broadcasting IPL matches free-to-air since it acquired the rights five years ago.
“In taking select IPL games to FTA, we aim to give an unserved audience cohort the opportunity to sample the top-quality content that Star Sports presently makes available only to its Pay TV subscribers. As income and aspiration levels grow among these FTA viewers, Disney Star expects that many of them will transition to Pay TV. It will help this universe grow further from its current base of 168 million connections (BARC Data),” A senior executive of Star Sports said. BCS Bureau