Connect with us

International Circuit

Disney CEO says 40% of upfront ad sales went to streaming or digital

Walt Disney Co’s advertising revenue for the upcoming fall television season rose by “double-digits” from the levels of 2019 before the global pandemic, Chief Executive Bob Chapek said on Monday.

About 40% of sales during the “upfront” sales period went to streaming or digital ads, Chapek said at Credit Suisse’s virtual Communications Conference. Reuters

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © 2021.Broadcast and Cablesat

error: Content is protected !!