Dish TV India Limited has launched a 360-degree TVC campaign for its southern market, highlighting the maximum number of entertainment offerings by the brand. Titled Go for Highera, the campaign is urging customers to not settle for less, but ask for more. Conceptualized by Lowe Lintas, the TVC campaign is now live and is being rolled out in three southern languages across the three southern states.
With an aim to connect with potential customers in South India, the 360-degree TVC campaign is being promoted on social media and digital platforms, cinema, and print media to reach out to larger audience.
Anil Dua Group CEO, Dish TV India Limited
“In the south, our D2H brand is a strong player. We have ramped up our distribution, strengthened our service network and enhanced our product, both in terms of content and attractive entry-level offerings. With our new campaign Go for Highera, we are aiming to take D2H brand to a leadership position. The campaign aims at highlighting our value proposition of providing best of regional content and establishing our content leadership in the market. The campaign brings out assertively that when it comes to content offerings in regional languages, D2H platform is clearly the best.”