Dish TV India has partnered with Broadpeak to launch its new OTT service Watcho, which will deliver 100+ channels to its customers.
The Indian DTH provider will leverage Broadpeak’s BkM100 video delivery mediator and BkS350 origin and packaging server to offer a number of services including live, on-demand, time-shift TV, and catch-up TV, to Android and iOS mobile devices.
Dish will provide its near-24 million strong base with thousands of hours of library content through Watcho, which is due to launch in Q3 2019. The platform will focus on short-form content, including original series and user-generated content.
“We knew that if we wanted to deliver on-the-go, snackable content on connected devices, the quality of experience had to match that of our traditional DTH service,” said V. K Gupta, CTO, Dish TV India.
“Broadpeak’s OTT delivery solutions are pre-integrated with key ecosystem vendors, enabling us to launch Watcho quickly and seamlessly. Thanks to the scalable nature of Broadpeak’s server and CDN manager, we can deliver high-quality content to more than 23.9 million existing subscribers and reach new customers too.”
Dish TV India is using Broadpeak’s BkS350 origin and packaging server to record linear services in one format and dynamically package the content into HLS and DASH formats for time-shifted TV services via the cloud.
Broadpeak’s BkM100 video delivery mediator continuously monitors the popularity of content based on usage patterns, automatically pushing popular content to the edge servers while long-tail content remains in the larger central library to reduce Dish TV India’s storage costs.
“Having an OTT offering is a must for operators looking to drive business growth, and Watcho will help Dish TV engage with its existing DTH subscribers more effectively, and pull in new subscribers,” said Jacques Le Mancq, CEO at Broadpeak.
“At Broadpeak we have established a strong ecosystem with trusted partners, taking the guesswork and complexity out of launching OTT services. Not only are our CDN solutions for video streaming efficient and cost-saving, they also guarantee exceptional quality experiences on any screen.”
Dish previously announced that I had partnered Kaltura to power Watcho’s multiscreen access to linear, VOD, and time-shifted TV.―IBC