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Discovery creates unified marketing solution from sport to entertainment

Discovery has revealed a new marketing solution offer across its brand portfolio.

The broadcaster is bringing together Eurosport, and its coverage of the Olympic Games with its real-life entertainment categories including Home, Adventure, Travel, Food, Nature, Environment and Science.

It follows the launch of streaming service discovery+ earlier this year and represents the first time that advertisers have been able to buy time and sponsorship through a central point.

A suite of marketing solutions will be presented for brands including digital content, social media, long and short-form content, product placement, sponsorship, and technology partnerships.

Mike Rich, Head of Sports Marketing Solutions, said: “We believe this will further strengthen our market-leading proposition and help brands tell their stories at scale, supporting them to deliver against communications goals which positively impacts their business objectives.”

Already signed up by Discovery’s Marketing Solutions and Advertising-Sales business is Bridgestone, which became the headline sponsor of Eurosport’s Olympic Games Tokyo 2020 coverage. Broadband TV News

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