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Deloitte purchase foreshadows hyper-personalized sports broadcasts

Deloitte Consulting recently announced the acquisition of a company called National TeleConsultants (NTC), a company that builds, maintains and modernizes broadcast, streaming and OTT media delivery. The news didn’t draw a lot of attention, but Michael Vovk (managing director, Deloitte Technology, Media and Telecom) says it as an important milestone in the evolution toward hyper-personalized live sports broadcasts. He expects such a delivery strategy to take hold “en masse over the two to four years” as broadcasters and media companies leverage engineering developments and cloud technology to drive revenue, boost engagement and reduce churn. Yahoo! News

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