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DD Sports roped in as official broadcast partner for Pro Panja League
Arm-wrestling fans in India are in for a treat as the Pro Panja League, Asia’s most significant professional arm-wrestling organisation, has signed on with the esteemed DD Sports as the official broadcast partner for the first edition.
Set to take place in the first quarter of 2023, the league will feature six teams made up of arm-wrestlers from all over the country and compete in various weight categories.
Pro Panja League has hosted numerous Ranking competitions, Mega Matches, and national promotional events since its start in 2020.
The arm-wrestling league was started by Bollywood actors and producers Parvin Dabas and Preeti Jhangiani. Its goal is to popularise the sport nationwide and provide Indian viewers with the opportunity to watch it performed professionally for the first time.
With Panja having a huge mass appeal and deep roots across multiple regions in India, there is a perfect synergy between Pro Panja League and DD Sports. The channel covers approximately 230 million households and has exposure across urban India and a huge presence in Tier 1, Tier 2 and beyond. Asianet Newsable