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CTV/OTT advertisers plan 22% spending will increase in 2022

Greater than half of advertisers utilizing linked TV/OTT will improve spending, with a mean improve of twenty-two%, in accordance with a brand new 2022 CTV/OTT Advertiser Survey launched by Advertiser Perceptions and Premion.

The survey reveals that the power of CTV promoting to precision goal and obtain full-funnel model targets are fueling the CTV spending.

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