Broadcast still dominates video viewing in Hong Kong

• 10.1 billion in-home minutes were spent streaming, representing one-fifth of all video consumption time in-home, based on a total net reach of 4.6 million Hong Kongers.
• Broadcast still represents nearly two-thirds of in-home video consumption and completely dominates during ‘prime time’ hours with as high as an 83% share.
• YouTube and myTVSuper round out the top two streaming platforms but top 5 ratings are not the same for every week of the month.
• A higher proportion of viewers watch streaming video in the later night hours, increasing after 9 pm until hitting a peak of 52% between 3 and 4 am.

Campaign Asia-Pacific