Box Office India (BOI) is joining hands with Endemol Shine India to create content, including what is known as BOI activations. BOI is known for being a data platform that records business numbers of films, both old and new. The BOI activation would include conceiving and executing innovative film and TV tie-ins and integrating them around popular properties owned by Endemol Shine India. The BOI and Endemol Shine partnership would include on-ground activities across various cities as well as show tie-ups for television. The content emerging from the integrations shall be streamed on television or on digital platforms giving film producers an added promotional reach.
Abhishek Rege CEO, Endemol Shine India
“This association with Box Office India is an opportunity for us to bring our formats into the live space. This will be an added arena for us to explore for all our formats.”