Big FM has announced the elevation of Sunil Kumaran as chief operating officer.
Prior to this, he was country head at Thwink Big (Big FM’s short-form video and audio talent incubator and marquee content studio).
He will be spearheading revenue – sales, sales support, revenue maximisation and account planning. He will also head the network’s technical functions, apart from continuing his current responsibility of brand – programming, marketing and solutions and boosting the company’s digital growth.
Kumaran said, “We are going through a transformative time in our journey at Big. Tapping into our strengths, we have embarked on an aggressive growth plan to leverage the opportunities presented by the fast evolving digital landscape. I am happy to move into this role where I get to work with a top-of-the-line cross functional team, to drive this evolution and growth.”
Abraham Thomas, CEO, Reliance Broadcast Network, said, “Sunil is a proven leader and we aim to leverage every ounce of his superpowers as a revenue, product, content, and marketing visionary to write Big FM’s success story. His remarkable brand commitment, together with strategic vision, navigating through changing industry dynamics, constant client/listener focus, leading teams and setting them up for success and understanding of how we come together at Big FM to execute against opportunities in a collaborative way will open up avenues for Big FM to create newer milestones. Here is wishing Sunil all the very best in his new assignment. I am confident in the commitment and the ability of our teams to rise to this challenge and script the biggest comeback story of the Post Covid era.” BCS Bureau