beIN Sports secures LaLiga deal
beIN Media Group has signed a new broadcast agreement with LaLiga covering France until 2024.
The deal extends the exclusive partnership between beIN and LaLiga in the country to more than a decade.
The two parties will also continue their alliance and partnership on anti-piracy, together with other activations ahead of the Qatar World Cup 2022.
Commenting on the agreement, Laurent de Camas, MD of beIN Sports France, said: “We are delighted to extend our partnership with LaLiga in France to 2024, allowing our subscribers to watch the best Spanish clubs and talent both in the domestic league and in a range of European competitions too. This renewal deal with LaLiga – our trusted partner in France since 2012 – supports our rational business strategy of bidding proportionately for premium rights while focusing on growth and profitability in France. The Spanish league is undoubtedly one of the best in the world, and perfectly complements our incredible portfolio which includes UEFA EURO 2020, FIFA World Cup 2022, UEFA Champions League starting next season, Bundesliga, Serie A, NBA, NFL, Wimbledon and more”.
Melcior Soler, audiovisual director at LaLiga, added: “We are very pleased to renew our trusted partnership with beIN Sports in France through to 2024, extending our relationship to over a decade. As our longstanding and valued partner across the world, we trust beIN to continue inspiring fans of Spanish football – and help grow our brand – both in France and globally with its dedicated programming and promotion of LaLiga, its clubs and players. This is another very important international rights deal secured for LaLiga in recent weeks”. Broadband TV News
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