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beIN SPORTS secures broadcasting rights for Bundesliga in selected Asian markets

Exciting news for football enthusiasts across the Asia-Pacific region, as beIN SPORTS proudly announces its acquisition of Bundesliga broadcasting rights for the next three seasons. In addition, the agreement includes the right to broadcast Bundesliga 2, the Supercup and relegation play-off matches. This significant partnership covers a total of 10 territories, including Australia, New Zealand, Brunei, Cambodia, Hong Kong, Laos, Malaysia, Philippines, Singapore and Thailand.

Starting from the 2023/24 season, football fans in these territories will have the privilege of experiencing the thrilling action of all 306 Bundesliga matches and selected Bundesliga 2 matches, including ancillary programmes such as Bundesliga Weekly, Bundesliga Highlight Shows, Bundesliga Top Goals, Bundesliga Specials and Club Features on the beIN SPORTS channel available on select pay-TV platforms and on the live streaming app, beIN SPORTS CONNECT. With an unwavering commitment to delivering premium sports content, beIN SPORTS will provide comprehensive coverage of every exhilarating moment, ensuring that viewers are immersed in the passion and skill that define the Bundesliga.

This acquisition underscores beIN SPORTS’ dedication to offering a premier sports viewing experience to its audiences. With its expansive reach, beIN SPORTS aims to transport fans directly into the heart of Bundesliga matches, capturing every goal, tackle, and victory.

Mike Kerr, Managing Director, beIN ASIA PACIFIC, said: “We are beyond thrilled to bring the Bundesliga to football enthusiasts across our 10 APAC territories. Bundesliga represents the pinnacle of football excellence, and through this partnership, we are poised to deliver unparalleled coverage that caters to the insatiable appetite of fans in this region.”

Kevin Sim, Head of Asia Pacific, Bundesliga International, said: “We are extremely delighted to strengthen our partnership with beIN SPORTS and to work hand-in-hand together to showcase the Bundesliga in the Asia-Pacific region. This deal highlights the demand for Bundesliga from industry-leading broadcasters and reinforces our fan-focused strategy. We are committed to transporting the excitement and emotion of the Bundesliga via our innovative products and localised story-telling approach and – together with beIN – continue to grow throughout the region, bringing the unique experience of “Football As It’s Meant To Be” to our fans.”

The season kicks off on Friday, 18 August, 8:30pm CEST (Saturday, 19 August, 2:30am SGT/HKT) which will see 33-time German champions, FC Bayern München – with new signing and international top star, Harry Kane, in their ranks – taking on SV Werder Bremen as they aim to defend their title amidst fierce competition from the likes of Borussia Dortmund and RB Leipzig. BCS Bureau

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