The Board of Control for Cricket in India (BCCI) is set for a huge cash influx as the new broadcasting rights for the Indian Premier League (IPL) might fetch up to USD 5 billion (approximately 36,000 crore INR) for the next five years. The IPL media rights are currently with Star India, a subsidiary of The Walt Disney Company India.
Star had outbid Sony India to clinch the IPL media rights last time around which are currently valued at USD 2.5 billion (Rs 16,347.50 crore INR). However, a US-based company among others has expressed interest in acquiring the IPL broadcasting rights for the new five-year cycle. The valuation could more than double this time around and reach around USD 5 billion. Wionews