BBC News Marathi is launching the BBC’s first ever news bulletin for a mobile audience in India as part of a 24/7 video stream on the Reliance JIO TV app. Titled BBC Vishwa, the bulletin will broadcast live at 1900–1920 IST. The partnership with Jio enables BBC News Marathi to engage with the largest 4G network in India. The BBC is the only international broadcaster on the Jio TV app offering a 24/7 mobile video stream in a regional Indian language. This product will be a first for BBC World Service and will feature a mix of trending topics, politics, youth, sport, entertainment, business, health, and education updated on a regular basis. BBC Vishwa is an innovative, fast-paced digital bulletin with specially created content. It will draw on the full reach of BBC News reporters in India and around the world to deliver engaging stories and features to Marathi speakers.
The launch is part of the BBC World Service expansion, which has seen 12 new language services launched around the world over the last 12 months. New language services have been launched with websites and TV programs in India for Gujarati, Marathi, Punjabi, and Telegu in addition to Hindi and Tamil. This forms part of a significant BBC investment in India, including an expanded news bureau in Delhi with two new TV studios. The Delhi bureau is the BBC’s its second largest outside the United Kingdom and is the TV and digital content production hub for the whole of South Asia. BBC Vishwa will focus on more original journalism which impacts human lives through its network of reporters across India to report on variety of stories and issues.
Ashish Dikshit Head, BBC News Marathi
“Young people in Maharashtra prefer to watch the news on digital mobile platforms and we are excited to offer the first digital bulletin in Marathi. The globalized youth will now get to watch top stories across the world and the best features produced by the BBC.”