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Amol Dighe Appointed As CEO, Madison Media Ultra And Head Investments

Madison Media on Thursday announced that it has appointed Amol Dighe as chief executive officer of its Mumbai-based Madison Media Ultra which handles the Godrej and Marico accounts. Dighe will also head investments for Madison Media Group.


“We are delighted to have an experienced professional like Amol join our Madison Media Leadership team and am confident that with his width of experience, Amol is going to contribute significantly to our key clients and to Madison,” said Vikram Sakhuja, partner and group CEO Madison Media and OOH.

Dighe has 22 years of experience across agency, client, broadcast and content companies. He is well versed with all aspects of media – media agency management, sales and sales strategy in broadcasting, planning, buying and negotiations, commercial and operations systems, business planning and developing media business systems coupled with analytics.

He started his career with The Times of India in Response, then moved on to Mindshare Fulcrum where he had a long stint on the Unilever business. His Media skills helped him set up Sales Strategy teams at Star TV, where he was the strategy head for four years. He then moved on to Unilever as the regional buying and operations head for the Asia Pacific. He has also worked in Mindshare Indonesia in a leadership role, post which, he moved back to India and joined Omnicom Media Group in a leadership role. He has been the business head at Amagi, a media technology company in geographical targeting of consumers. His last stint was in the area of content development and celebrity management with CA Media, a KKR invested company.

Talking about his new role, Dighe said, “I am delighted to be a part of this Iconic Media Company, ably led by Industry stalwarts. It is highly motivating to work on clients with such amazing pedigree. (I am) Looking forward to doing great work which helps our clients in growing their Brands.”

Madison Media has recently won back the Marico account and the Bharatiya Janata Party account for Lok Sabha elections.

It handles media planning and buying for blue chip clients including Godrej, Marico, Titan, Asian Paints, Viacom 18, UBER, BJP, TVS, Raymond, Pidilite, Ceat, Blue Star, Piramal Healthcare, Domino’s, McDonald’s,, Tata Chemicals, Crompton, Indian Oil, Snapdeal, Gowardhan Dairy and many others.

Madison Media, is a part of Madison World which through its 11 companies served as many as 550 advertisers last year.―Livemint

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