Amazon Prime are not set to bid for more tennis rights when their current broadcasting deal ends at the end of 2023, a report has revealed. The streaming service has become a popular home for tennis fans costing only £9 a month and also agreed to show Emma Raducanu’s US Open victory last year free-to-air through Channel 4.
The Times have reported that Amazon Prime bosses have decided not to renew the platform’s exclusive rights package with the ATP and WTA tours when their current five-year deal ends in 2023. While it has yet to be announced Sky Sports have already believed to have won rights to next year’s US Open.
Tennis writer for the Times, Stuart Fraser tweeted: “Amazon Prime will step away from televising tennis in the UK at the end of 2023. The digital giant is not in the running for the fresh round of ATP and WTA rights. Sky Sports (soon to confirm a US Open deal) among the interested broadcasters.”
Sky Sports last showed tennis in 2018 after losing the rights due to being outbid by Amazon. Staff at the broadcaster blame the spiralling cost of Premier League rights for cutbacks in areas such as tennis. Express UK