Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, today announced the latest version of its flagship ad insertion product, Amagi THUNDERSTORM. The new version offers a wide range of benefits for modern-day broadcasters and media content owners, enabling them to achieve ad revenue growth at scale on OTT and Free Ad-supported Streaming TV (FAST) platforms.
The third generation of Amagi THUNDERSTORM has been built to specifically optimize the FAST ad experience and provide best-in-class ad render rates (number of ads inserted divided by the number of ads available). Amagi THUNDERSTORM provides a differentiated and optimized monetization solution for media companies in the streaming ecosystem. By enabling advanced ad formats and contextually relevant ads, while offering flexible ad sourcing options and adaptability to a wide range of media devices and platforms, Amagi THUNDERSTORM delivers increased revenue and enhanced relevance.
“The FAST ecosystem is growing at a rapid pace. As the leader in FAST, we want to enable our content partners to monetize every single ad opportunity. With ad dollars rapidly shifting to CTV, a robust server-side ad insertion (SSAI) solution can help improve efficiencies and enable better targeting. Based on our learnings over the past five years in the FAST industry, we have reimagined our entire SSAI stack. We now have a solution that is built and optimized exclusively for FAST and are seeing benefits of significantly improved render rates across our customers with this new offering” said Srinivasan KA, co-founder, Amagi.
Amagi THUNDERSTORM enhances streaming TV sessions with personalized, relevant, and non-intrusive ad-supported streams. It operates at scale, processing 50B+ ad opportunities and 1.8Bn+ viewership hours per year across 2100+ channels on various streaming platforms.
As a FAST-focused solution, Amagi THUNDERSTORM provides the widest support for FAST platforms. Amagi THUNDERSTORM’s deep integration with all major global FAST platforms and their ad stack provides rapid onboarding of channels. BCS Bureau