ALTBalaji, the OTT platform from the house of Balaji Telefilms, has appointed Snehil Dixit Mehra as the head of content and digital media.
This is her second stint with the company. She had earlier joined in 2018, as creative director for three years, until September 2021.
Mehra moves from Bhansali Productions, where she was associate director.
In her new role, she will lead the content and programming division for ALTBalaji and will also be responsible for managing its upcoming original content line-up and the platform’s creative strategy.
She said, “This is my second innings at ALTBalaji, a homecoming for me, however with a larger mandate now. I am looking forward to planning a roadmap for further accelerated growth of ALTBalaji as a leading digital content hub.”
With over 16 years of experience, Mehra has also worked with companies like Star India, Sony Entertainment Television and Endemol India. Campaign India