QYOU Media and Airtel Digital TV, the DTH arm of Bharti Airtel have partnered to bring The Q India’s 24/7 linear stream of digital first content to Indian homes. Q India will continue to expand the viewership reach for its premium content coming from India’s leading digital content creators.
The Q India is a 24/7 linear service stream of premium-curated content that launched in December 2017 and is aimed at Young Indians (20-30 years). Young Indians have been lacking a general entertainment brand or service that speaks directly to them. The mission of Q India is to address this need with a powerfully relevant service proposition that is entirely unique in the proposition, programming the best Indian video content from digital creators who are streaming across platforms.
Sunder Aaron General Manager, and Co-Founder, Q India
“We are delighted to join Airtel, and happy that both platform and advertising partners are beginning to recognize the potential The Q India offers them to reach millions of Millennial and Gen Z digital savvy viewers in their sub base who are now able to enjoy India’s best digital content through The Q India service as part of their monthly DTH pack.”