STAGE, SAB join hands to create premium hyper-local OTT originals

Regional content powerhouse STAGE, India’s leading dialect-based OTT platform, and Adhikari Brothers (SAB), a legacy media institution with four decades of television excellence, have announced a landmark partnership to develop a massive slate of premium original series aimed at redefining hyper-local storytelling for Bharat.

Adhikari Brothers, known for shaping the foundation of Indian television broadcasting and content creation, will collaborate with STAGE to co-produce a diverse range of new-age dialect shows. Building on the phenomenal viewership wave of their previous hit, MahaPunarjanam, this strategic alliance will see Adhikari Brothers vastly expand its production footprint on STAGE, developing high-caliber content across five distinct regional dialects.

STAGE, which launched in 2019, has rapidly emerged as the undisputed leader in India’s regional OTT ecosystem. With a mission to bring dignity and cinematic scale to local dialects like Haryanvi, Rajasthani, and Bhojpuri, STAGE has revolutionized how rural and semi-urban India consumes digital entertainment. Today, STAGE commands a massive, highly engaged subscriber base and serves as the primary entertainment hub for millions of mobile-first users across the heartland.

Talking about the importance of this partnership and its impact on the regional entertainment sector, Parveen Singhal, Chief Content Officer (CCO), STAGE, said, “As the market leader in dialect-based entertainment, STAGE is constantly pushing the boundaries of what regional cinema can achieve. MahaPunarjanam proved that audiences in Bharat are hungry for highly produced, gripping narratives in their own mother tongues. Our massive user base is driving a cultural revolution, and by bringing a legacy powerhouse like Adhikari Brothers into our ecosystem, we are scaling this vision across five dialects. We are building the future of premium storytelling for the heartland.”

Commenting on the collaboration, Kailasnath Adhikari, Managing Director of Adhikari Brothers stated, “For over 40 years, our focus has been on capturing the pulse of the Indian audience through compelling storytelling. As the digital landscape evolves, we see immense value in catering to the deeply rooted, hyper-local markets. Our partnership with STAGE enables us to seamlessly bring our decades of production pedigree to the OTT space, alongside a platform that has demonstrated an unparalleled dominance and understanding of the regional viewer.” The Print