Asia-Pacific OTT video market to boom

Untapped Opportunities and Streaming Trends in China, India, Japan, and Indonesia.

Asia-Pacific reigns supreme in global digital video viewership, claiming a 58.5% share in 2023. Mobile devices are at the heart of digital video consumption, more so in Asia-Pacific than anywhere else. And though OTT viewers in Asia-Pacific are expanding faster than total digital video viewers, the region presents unique challenges to multinational streaming giants due to viewer preferences differing significantly from country to country. InsiderIntelligence