Voda Idea has announced the birth of its new brand, “Vi” (read as “We”), an integration of the two brands, Vodafone and Idea, a culmination of the largest telecom integration in the world. This is music to the ears. Hope and expectation that the telecom sector will now move from darkness to light, from duopolistic claustrophobia to openness, growth, investment and competition.
The reassurance from Ravinder Takkar, MD & CEO, Vodafone Idea Limited is a breath of fresh air, “VIL is now leaner and agile, and the deployment of many principles of 5G architecture has helped us transform into a future-fit, digital network for the changing customer needs. The new brand launch signifies our desire to not just deliver, but delight our customers, stakeholders, communities and our employees and signals our passion and commitment to be a Champion for Digital India. With Vi we are confident of building a brand that continues to command respect and trust and will be admired and loved by all. We look forward to your continued support as we get ready to deliver a superior Vi experience.”
“With our new brand – Vi, we stand committed to partner the Government to accelerate India’s progression toward a digital economy, enabling millions of citizens to connect to the digital revolution and build a better tomorrow,” reassured Kumar Mangalam Birla, Chairman – Aditya Birla Group & Vodafone Idea Limited.
“As the integration of the two business is now complete, it’s time for a fresh start,” prompted Nick Read, CEO – Vodafone Group Plc.
The telecom sector is back in business. Rebranding will translate to an investment of USD 1.5-2 billion annually in the network. Tariffs will need to be increased, competition from Jio and Airtel fended off, 5G is looming in the horizon, and much more.
We have experts here, international players, stalwarts, companies with deep pockets. It is sufficient, at the moment, that all the stakeholders have come forward and made this bold commitment. Rest will follow. BCS Bureau