Viasat has recently unveiled its new strategic, global brand identity. As part of the new identity, Viasat has consolidated its key sub-brands – including Exede™ consumer Internet, Yonder™ Ku-band aviation service, among others – under one Viasat master brand. The Company also introduced a new logo and visual identity system. The company has also updated its corporate logo and visual identity system, reflecting a signal of growth and opportunity. The new logo is intended to be more modern and friendly as it will be applied to new industry sectors and in more international markets, while still maintaining continuity with government and enterprise customers and partners.
The new brand system was developed in close consultation with a leading global branding agency. The team conducted substantial research among key stakeholders to develop the unifying brand. The identity system incorporates a flexible approach to support Viasat’s disparate product suite while also providing room for future growth.