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Viaplay Group and T-Mobile agree distribution deal in Poland

Viaplay Group and T-Mobile, one of Poland’s largest mobile operators, have entered a distribution partnership in Poland. Starting 27 December, T-Mobile’s Swap-customers will have free access to the Viaplay streaming service until 28 February 2023, and can add a Viaplay subscription to their package from that date. As a result, even more Polish viewers will have an opportunity to try Viaplay’s stellar live sports offering ahead of the much-anticipated Polish Formula 1 premiere on Viaplay on 5 March 2023.

T-Mobile’s customers will be able to watch Viaplay Group’s full line-up of popular live sports, including Premier League, Bundesliga, UEFA Europa League and UEFA Europa Conference League, EFL Championship, NHL, KSW and much more. In addition, viewers can enjoy Viaplay’s award-winning series and films, and new Hollywood blockbusters.

As of the third quarter of 2022, Viaplay already has more than 1 million customers in Poland since launching in the country in August 2021. In total, T-Mobile has 11 million customers across all its packages in Poland.

Alexander Bastin, Viaplay Group Chief Commercial Officer, Continental Europe & Baltics: “Viaplay is a unique service that has something for everyone. We are delighted that T-Mobile’s customers can now explore everything we have to offer during this promotion, and we look forward to welcoming them as subscribers in time for the new Formula 1 season.”

Alongside T-Mobile, Viaplay Group has long-term distribution partnerships in Poland with CANAL+ Polska, UPC, Vectra and Play. Viaplay is also available to Polish viewers through direct subscriptions. BCS Bureau

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