Viaplay acquires Nordics rights to FIS winter sports

Media company Viaplay Group has secured the rights to FIS winter sports in the Nordic region until 2030, according to a press release.

The agreement is a long-term one with the International Ski and Snowboard Federation and includes the Alpine World Cup, the Ski World Cup and a range of other winter sports events.

“With this new agreement, Viaplay Group complements its already strong sports offering with additional premium events, presented with expert analysis and first-class coverage. The partnership ensures that fans can continue to follow sports at the highest level, while attracting new viewers to world-class competitions,” the press release said. Market Screener