Star India’s was the first media round table to announce its offerings for the 180-million-and-growing M&E economy of television households.
It was obvious that Star India considers this announcement an extremely important one, considering that for a round table, it was MD Sanjay Gupta himself, along with Gayatri Yadav, President Consumer Strategy & Innovation, Star India and young veteran Gurjeev Singh, Head of Distribution – India & International addressing a media round table.
The new television pack and a la carte rates have already been published by all broadcasters per a TRAI directive, providing options for consumers. This, as we know, is because come end December, the new tariff regime that TRAI introduced for transparent pricing and greater choice for consumers, will come into effect.
As Sanjay Gupta, Managing Director- Star India said, “The biggest change this tariff order is making is bringing transparency into the whole system, of how content gets created to how content gets bought. When one goes to buy a bottle of water, one is aware of the exact price and can buy it at any shop. The new tariff order is great value from a consumer point of view. Transparency means the consumers have a choice. Whether they want to buy it or not. They will have all the prices and a variety of options to choose from.”
And now the big move from Star India that should makes one pack in particular, a default choice for most if not all SD consumers in India. Remember, SD is where the maximum consumers are; HD is still a very small piece of the consumer pie, and Star has done well by creating the Star Value Pack.
Across SD, in 7 languages (Hindi, Tamil, Malayalam, Telugu, Kannada, Bengali and Marathi), driven by GEC, Drama and Movies in each of those languages, and also including infotainment channels Nat Geo and Nat Geo Wild. Plus, that one great big leveler of them in a nation where, if movies are a passion, Cricket (and soon, other non-cricket sports that Star has helped create, build and grow) is religion. Yes, Sports. Viewers will get a truly big line-up of sports properties like the Vivo IPL, ICC Cricket World Cup, BCCI tournaments, Vivo Pro Kabaddi League, Hero Indian Super League and more. So every Star Value Pack will offer Star channels across Entertainment, Movies, Education and Sports.The cost? Across the seven languages, it is a startlingly small sum of Rs 49 for the Hindi Star Value Pack, and across the rest of the six languages, drops to the lowest number of Rs 25 a month for all the offerings.― tvnews4u