Tata Sky has rebranded itself with a new name and identity and will now be called as Tata Play. A joint venture between Tata Sons and The Walt Disney Company, with coverage to 23 million households in India, this signals Tata Sky’s transformation into a content distribution company. This was communicated across the country through this 24-hour network roadblock across the Disney Star network from January 27.
The DTH company has joined hands with Netflix to offer new OTT content centric channel packs as well. The new combo pack will list OTT services which include Amazon Prime Video and Disney+Hotstar.
“We also welcome Netflix to our family. Plus, we are making service visits free for all customers starting today, and our de-active DTH customers can continue to recharge and get restarted on the platform with no re-connection charges. The name Tata Play thus signifies our expanded range of product and services. The new identity is an outcome of our desire to be future-ready while making tomorrow better than today for homes and families,” explained Harit Nagpal, MD & CEO – Tata Play Ltd.
“Disney Star is thrilled to associate with Tata Sky at a critical juncture in their 18-year journey, as they rebrand themselves as Tata Play. This 24-hour network roadblock across all the entertainment channels of Disney Star demonstrates the strength of our network and the pivotal role it can play to support brands in their business transformation efforts. Our entertainment network’s rich experience and unparalleled reach of 700-million monthly-unique-viewers makes us the platform of choice for advertisers to derive the maximum investment value,” said Kevin Vaz, Head – Network Entertainment Channels, Disney Star.
The pan-India outreach was delivered in eight languages on 54 channels across movies, entertainment, music, kids and infotainment & lifestyle genres. BCS Bureau