The marketing campaign has been conceptualised by Ogilvy India
Direct-to-home (DTH) operator Tata Sky has launched its new Maharashtra- centered marketing campaign that includes actor Nana Patekar. Conceptualised by Ogilvy India, the marketing campaign highlights the advantages of a Tata Sky connection, its reasonably priced packs, the cellular app for watching dwell TV channels. The marketing campaign makes use of the Maharashtrian phrase ‘Ugich Kashaala’ in a witty manner.
“With our new Maharashtra centered marketing campaign, we not solely spotlight the distinct advantages of Tata Sky but in addition play on one of the vital in style regional catch phrases i.e., Ugich Kashaala, to speak that as an alternative of needlessly suspending the choice, it’s time so that you can get a Tata Sky connection,” Anurag Kumar, chief communications officer, Tata Sky, mentioned.
The movie of the marketing campaign is about in a middle-class housing society. Nana Patekar is seen speaking to himself about the advantages of his new Tata Sky connection in reply to folks’s query of ‘Tata Sky Ugich Kashaala.’ Patekar explains affordability of the Amcha Pack despite the fact that it comprises channels throughout genres.
Moreover, he talks in regards to the ease of including and eradicating channels to accommodate content material necessities of all members of the family when required. He additionally emphasises on the comfort of concurrently watching dwell TV on the cellular app together with tv, placing an finish to the standard combat over the TV’s distant management in Indian households.
“This marketing campaign is a good demonstration of how a culturally rooted thought may be created to resolve a enterprise downside. We obtained Nana Patekar because the society’s favorite ‘Anna’ for admonishing folks in his trademark type for asking Ugach Kashala Tata Sky?” Sukesh Nayak, chief artistic officer, Ogilvy India, mentioned. The Times of Truth